“不畏懼失敗"是所有創業家的特質，而成功的創業家更能夠從失敗中學習；然而從技術人員出身的的創業家往往會陷入『技術至上』的迷思，忘記了他們現在從事的是真實世界的生意。Eric Sink 在 MSDN 的專欄文章《Make More Mistakes》分享了他在創業過程中學到的教訓：
- Be careful about fixed-bid projects.
- Be careful about using bleeding-edge technologies.
- Small ISVs should do software and stay out of real estate.
- Investors don’t like low-margin business models.
- A market with no competition ain’t.
- The negative connotations of the word “middleman” are often deserved.
- All contracts must be reviewed by an attorney. No exceptions.
- Cash is supposed to flow from your customers to you, never the other way around.
- Small ISVs should build apps, not platforms.